StudioTalk: Wellington Web Design and Branding Blog

New Balance Project 365

Make a simple website. Done.

Make it fun and interactive. Sweet.

Make a website that people visit every day of the year? Easier said than done.

Exposing your brand is the easy part – but making it memorable is a task that corporations spend millions of dollars on. The beauty of the internet age is that we can build websites that visitors themselves make the content for. Think of the competitions where you win a holiday – ‘Just write in your craziest holiday story to enter’ – by doing so you are contributing, creating and remembering. Often it’s remembering the crazy story that you made up to try win a trip to Fiji, but maybe, just maybe, it was remembering the brand running the promotion.

New Balance 365 is a website essentially promoting, well, New Balance. There’s no fancy new product. No new ‘climate  change awareness’ message. Not even a sale. Just a brand and a concept. This website encourages users to submit a short film and the best of every day gets a spot on the New Balance 365 calendar. All the film needs to do is portray a sense of balance. There are some quite creative films, so be sure to check it out!

Click here to visit New Balance Project 365.

Easy-listening, but textural music fuels creativity. Down-beat tunes set a relaxed mood. Electronic sounds gives you energy and perks you up. Until recently I enjoyed these different styles of music separately. Then I was introduced to a group called The Whitest Boy Alive. An interesting-looking bunch, this Berlin-based band is now a regular on our office stereo.

Definitely have a listen, and about 2 minutes into track 3 you will head out the door to buy their new album, Rules. It is that damn good. (Also worth a listen is their previous album, Dreams, which is equally as convincing).